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The fatherless dilemma

More than 18.3 million children live in a home without the physical presence of a father. 50% of that number is made up of African Americans and Latinx decent. Millions more have dads who are physically present, but emotionally absent. If it were classified as a disease, fatherless would be an epidemic worthy of attention as a national emergency.

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Game-On - premiumgoods + new collection in support of CoolxDad

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#BEACOOLDAD & CoolxFriday Featuring DJ Big RA

“I was a day-one guy back when people were listening to Morris Day & The Time and Prince and running around with Jheri curls. We were the first ones doing it down here.”

Written by Elizabeth Lepro

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#BEACOOLDAD FEATURING GAVIN ADAMS

“Not only does sports teach you how to play, it teaches you how to be disciplined, how to be a good teammate, how to control your emotions, how to work hard when no one’s around — a lot of those things in life you’re going to need.”

Written by Elizabeth Lepro

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