News

Born a Star Fest, CoolxDad’s annual celebration of fatherhood event, shined brighter than ever in its third year.

This year, about 200 people came out to the festival June 17 at Mo’ Better Brews in Houston to enjoy musical performances by Sia Amun, Keith Jacobs, The Biggest Brandon, and the musical stylings of DJ Elevated. 

It was our biggest attendance yet, and that’s in large part thanks to the community partners who came out to support the festival, which for the first time included H-E-B. In Texas, you know we’ve got major love for H-E-B, and it seems the feeling is mutual. 

James Harris, the senior director of H-E-B Diversity, Inclusion & Supplier Diversity, came out to the fest to make a few statements about the importance of the spaces CoolxDad creates, community support, and fatherhood in communities of color. He worked for several companies in the food industry, including Kroger Company and The Minute Maid Company, before landing at H-E-B, where Harris first served as the Business Development Manager for African American, Continental African, Cajun, and Creole products and community engagement. 

“I leverage this experience to identify, connect, and drive transformational change for the local, small, and minority suppliers of goods and services across the company,” Harris said. 

We chatted with James real quick after the fest to talk about the CoolxDad and H-E-B missions.

H-E-B's Be the Change initiative engages with diverse suppliers, many of whom in turn support nonprofits. Any Texans you've met through that initiative, or anecdotes from the program, that stand out to you as really exemplifying the impact?

Our Be the Change initiative is supported by three pillars: Be a Better Employer, Be a Better Retailer and Be a Better Community Partner. The Be a Better Retailer pillar allows us to give voice to the diverse suppliers we use across our supply chain. Our internal research has shown this business process creates a powerful ecosystem. The suppliers we work with buy from local suppliers, provide meaningful employment, and support local tax revenues, non-profit organizations, and Texas-based food banks. As a company that gives 5 percent of its pre-tax earnings to nonprofits, which includes food banks, we understand this ecosystem.

You spoke at our Born a Star Fest for the first time. Tell us what you thought of the festival and its impact.   

I think the festival has tremendous upside potential and certainly speaks to a societal ill. There aren’t enough African American role models for young men of color, who perhaps are growing up without the presence of a father or positive male influence in their life.

That’s right, so how does CoolxDad's mission and H-E-B's Diversity and Inclusion efforts align? 

CoolxDads mission aligns and resonates with me personally. My wife and I raised our children, who now have children of their own. I believe you must be the positive representation of what you want your children and their children to see. The root of H-E-B’s Be the Change initiative is “Be a Better” and it’s all about growth, empowerment, and positive differences in the lives of others.

We ask everyone, what's the most underrated – but totally necessary – dad skill? 

The most underrated and necessary dad skill is love. Love, when it’s real, means sacrifice, role modeling, commitment to your child’s success, denying yourself to ensure they are whole. It means a husband and wife on the same parental page, and most of all, it means introducing them to God.

The SLAM x CoolxDad collab continued Father’s Day 2023 with a basketball tournament in NYC and this chat with the iconic basketball magazine’s CEO.

About 35 volunteers gathered in the garden this Earth Day at the CoolxDad plot in Sunnyside. 

This is the first spring season for the CoolxDad Garden, and we couldn’t be happier with the turn out so far. The plot is located in the Sunnyside Park Community Garden, part of the Houston Parks and Recreation Department's Urban Garden Program.

Every Saturday from 10 a.m. to 12 noon we’ve been digging our hands in the soil, sowing seeds and planning for a summer of growth. 

On April 22, Earth Day, we had a special gardening session, thanks to sponsors Cranky Carrot Juice Company, Miles of Grace Motorcycle Club, and Home Depot. We mowed and edged the entire garden, planted flowers for the pollinators, laid weed and feed down by the beds, used rainwater to nourish the beds, and utilized organic fish fertilizer. 

Kids also painted labels for the garden and created reusable bags out of T-shirts.

"While I believe Earth Day is every day, it's cool to watch the world stop and pay a little extra attention to the place we all call home," said CoolxDad's Community Outreach Organizer Danielle Watkins. "It really did my heart joy to see the dads, their kiddos, and community members active in the garden and taking care of such a tiny piece of Earth."

We see this as an intentional act of service and togetherness – an opportunity for dads to spend time with their kids while doing something beneficial for the community. 

Sunnyside is one of Houston’s largest food deserts, according to the U.S. Department of Agriculture. That means its residents don’t have adequate access to fresh fruits and vegetables – most live more than a mile from the nearest grocery store. 

We aim to mobilize CoolxDads to respond to specific needs, modeling for their children the importance of engaging with communities in real-time. Not tomorrow, not next week, not when they grow up. Right now.

We're growing tomatoes, radishes, greens, peppers, and more. Once the vegetables are harvested, we plan to distribute them to the volunteers and to Sunnyside residents on Saturday mornings during our engagement events.

"All ingredients were intentionally selected so that you can build a health salad," said Watkins. "It's promising to see vegetables that will one day turn into food that can be served on the tables of those in the community. As a community, we did something that will continue to live on — from one Earth Day to the next."